Playlist campaigns
Requesting a playlist promotion campaign and tracking its status.
A playlist campaign is a promotion service to bring your release to independent curators' playlists. It's different from Pitching to editorial playlists, which goes to the platforms' teams.
How to request it
- You choose the release.
- You set the budget you want to invest in the campaign.
- Optionally you add add-ons (for example, manager support or an extra boost).
- The system shows you estimates (a range of playlists and of expected streams).
- You pay for the campaign.
Campaign statuses
Draft → Pending payment → Paid (awaiting start) → In progress → Completed. It can also end up Cancelled.
Tracking
After payment, the campaign starts. In the campaigns panel you see its status and, as it progresses, how many playlists have been contacted, how many have accepted it and how many have rejected it.
What to expect
The estimates are indicative, not guarantees. Inclusion in each playlist depends on the curator.
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Sending a release to the platforms' editorial teams for consideration before it goes out.
What information to include in an editorial pitch and what to avoid.
Requesting a tailored marketing proposal and what the process involves.
The statuses a playlist campaign moves through, from submission to close.