Writing a strong pitch

The editor reading your pitch has a few seconds per one. These are the points that make the difference.

What to include

• What the song is about: the story, the context, who it's for. In one or two sentences.
• Where it fits: the style, the real mood and the kind of playlist or context where it would make sense.
• A concrete promotion plan: what you're going to do (dates, channels, collaborations, press), not vague intentions.
• Your real figures: followers and listeners as they are. A small project with honest data is more useful than an inflated one.
• Career context: previous placements, press, tours, milestones.

What to avoid

• Exaggerations and superlatives ("the best track of the year").
• Generic text that would work for any song.
• Asking for a specific playlist ("put me on that playlist").
• Leaving fields empty: every piece of data helps the editor place your music.
• Errors in the release's metadata: check they're correct before submitting.

When to send it

At least 4 weeks before the release date. The earlier, the better.